Email List, its a treasure for your Business and if your competitors get it before you then you are at a big loss. It’s is mandatory for you to connect with the Potential Targeted Audience and make them engage with you so that they are well informed about your products & Services. For you to build an email list, you need to look into the list funnel first.
There are 3 components of this funnel, namely:
(1) the capture page (the squeeze page)
(2) the opt-in bribe or the free gifts, and
(3) Opt-in the box.
So, what are these components?
(1) Capture Page/ Squeeze page
A capture page is a web page with a headline, sub-headline, some bulleted benefits and a call to action. Most capture pages offer an “opt-in bribe,” such as a free report or discount coupon.
Headlines are supposed to be catchy and highlighted to easily get the attention of the reader. Your headline should be concise, enticing, and offer a clear benefit to the reader. Sub-headlines should explain the headline in more detail. Bullets should give the reader a clear idea of the “Take-aways” they’ll get from reading the free report or using the discount coupon. Think: After reading this short report, you’ll know how to __________. Three or four bullets are ideal.
You’re fighting against attention span, time, and interest of your readers. People skim content for information. Make your page “skimmable.”
Lastly, “calls to action” are an important part of your page. The call to action is “What you want the reader to do” in order to get the free report of opt-in bribe.
Some examples of Calls to Action are:
• “Click here for details.”
• “Yes, I want my free report!”
• “Enter your best email address to receive your free report now!”
(3) Bribe / Free Gifts
These are the things you can offer to your readers in exchange for their email address. Aside from free reports and discount codes mentioned above, the most common bribes are free eBooks, video series, audio, newsletters, and infographics on a certain trend or niche. Just make sure your opt-in bribe fulfills the promises made on the Capture page.
A note about Opt-In bribes: Most people will happily enter their contact details if it’s a quick and painless experience. While you want at least a first name and an email address, your conversion rates will drop significantly when you ask for more details. If you ask for a mailing address, First and Last Name, and more personal details, you’ll see fewer people opting in.
(3) Opt-in Box
The opt-in box is the area readers need to fill out their information. When creating the opt-in fields, make the process as seamless as possible.
Remember, the name and email address are the most information you’ll need.